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Softwrap™, the leading British-based provider of virtual 'shrink-wrap'
solutions for the games and software industry, today announced that
they have formed a partnership with Sports Mogul Inc. to wrap and
distribute the hugely successful games Football Mogul and Baseball
Mogul.
Within the first two weeks of release, the wrapped version of Football
Mogul has already sold several hundred copies from the Sports Mogul
website, www.sportsmogul.com.
"Softwrap has allowed us to jump-start the sales of our latest
game, Football Mogul 2003," said James Grove, Vice President
of Marketing and Business Development for Sports Mogul. "With
Softwrap our biggest fans were able to buy the game the same day
that the CD-ROM went gold, rather than waiting for the game to hit
retail shelves. And the Softwrap distribution network will help
Football Mogul and Baseball Mogul stay in the big leagues by allowing
us to reach the widest possible audience. Furthermore, the Softwrap
business model has allowed us to increase the profitability of our
games - we pay nothing up front, and start making money as soon
as the games are sold."
"Softwrap is thrilled to have wrapped games from such a popular
vendor as Sports Mogul," said Keith Schieron, Vice President
of Business Development, North America. "We are well positioned
to introduce the Mogul titles to an even wider audience, increasing
revenues for Sports Mogul."
Baseball Mogul was a 2001 Gamespot PC Sports Game of the Year Nominee
and an IGN Editor's Choice Award Winner.
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Editor's Note: If you are interested in hosting Softwrapped content
on your coverdisc/download site, please contact Stewart-Muir Communications
on +44 (0) 20 8892 9207 or wraptech@stewartmuir.com.
Sports Mogul Inc. (www.sportsmogul.com)
is an electronic entertainment company that designs and develops
computer-based General Manager sports simulations. The company's
product line includes Baseball Mogul Online, Baseball Mogul, Baseball
Mogul 99, Baseball Mogul 2000, Baseball Mogul 2002, Baseball Mogul
2003, Football Mogul and Football Mogul 2003. The Mogul series of
games has received numerous accolades, including 1998 Sports Game
of the Year from Computer Gaming World magazine.
Contact: 
Softwrap (www.softwrap.com)
is a virtual shrink-wrapping programme that provides authors and
distributors with a secure means of selling and distributing their
software digitally, whilst still providing the consumer with 'try-before-you-buy'
facilities. It is one of the wholly owned subsidiaries of British-based
company, Wraptech.
Wraptech Limited is a leading e-commerce company that specialises
in products and services that enable digital distribution and sales
in many formats. The sister product to Wraptech's Softwrap is Soundwrap
(www.soundwrap.com), a programme for the digital distribution of
music. Wraptech is represented in North America, Europe, Africa,
Asia, Australia and New Zealand, where on-going research and development
occurs and also ensures the best opportunity of globally distributing
their business partner's music and software, should they also require
marketing and distribution assistance.
Contact: Emma Morris, Marketing Director, emmam@softwrap.com
For further press information, please contact:
Greg Mills/Paul Nolan
Stewart-Muir Communications
+44 (0) 20 8892 9207
wraptech@stewartmuir.com
www.stewartmuir.com
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